Post by account_disabled on Jan 28, 2024 2:55:53 GMT -5
The sinking feeling intensifies when you realize how it might affect your revenue and forecasts. However, you shouldn’t take this personally — tough as it may be. For whatever reason — and there are many ranking factors with different weightings — your website has been caught in the cross-hairs of a Google algorithm update. The good news? Many websites have recovered from traffic crashes and hit new highs. All it takes is some work and waiting until the next update rolls around. To lend you a hand, I’ve compiled this step-by-step guide outlining what you can do to reclaim your traffic after a Google core algorithm update. Step 1: Wait for the update to finish rolling out Step
Assess the extent of the damage Step 3: Analyse how the SERPs have changed Step 4: Perform a technical SEO audit Step 5: Perform a content audit Step 6: Action the changes Step 1: Wait for the update to finish rolling out Special Data When you check analytics or Google Search Console (GSC), you may be tempted to do something — anything — to make the numbers go back up again. But it’s better to wait until the update is finished. Google core updates usually take two to three weeks to roll out. During this time, there can be a lot of ranking fluctuations. Now isn’t the time to start analyzing traffic drops and changing things. Wait for the official notification from Google that the update has finished.
Google usually posts this on its X (formerly Twitter) account or this status page. Step 2: Assess the extent of the damage Once the smoke has cleared, you’ll want to see how the update has impacted your website. The best way to do this is to look at organic traffic figures from before and after the update. There are a couple of ways to do this. In Google Search Console In the Search Results tab, click on the date and then “Compare.” Set timeframes to compare before and after the update. Google Search Console date field Sort the click difference into descending values and export the data in CSV, Excel,
Assess the extent of the damage Step 3: Analyse how the SERPs have changed Step 4: Perform a technical SEO audit Step 5: Perform a content audit Step 6: Action the changes Step 1: Wait for the update to finish rolling out Special Data When you check analytics or Google Search Console (GSC), you may be tempted to do something — anything — to make the numbers go back up again. But it’s better to wait until the update is finished. Google core updates usually take two to three weeks to roll out. During this time, there can be a lot of ranking fluctuations. Now isn’t the time to start analyzing traffic drops and changing things. Wait for the official notification from Google that the update has finished.
Google usually posts this on its X (formerly Twitter) account or this status page. Step 2: Assess the extent of the damage Once the smoke has cleared, you’ll want to see how the update has impacted your website. The best way to do this is to look at organic traffic figures from before and after the update. There are a couple of ways to do this. In Google Search Console In the Search Results tab, click on the date and then “Compare.” Set timeframes to compare before and after the update. Google Search Console date field Sort the click difference into descending values and export the data in CSV, Excel,